Alberto Meda, born in 1945 in Como, he graduated in mechanical engineering at the Politecnico of Milan. Since 1973 he has been the Technical Director of Kartell and since 1979 he is a freelancer who collaborates with other internationally important brands, such as: the Gaggia Brevetti and Alfa Romeo Auto. Today he deals with industrial design, creating projects with various companies, including: Alessi, Mandarina Duck, Ideal Standard, Kartell, Philips and Olivetti. In the '90s he taught Industrial Design at the politecnico of Milan with a design laboratory and in the early 2000s he started to teach at the IUAV of Venice in the course of a Master in Industrial Design. From 2016 he became a member of the Scientific Committee of the Polytechnic Foundation of Milan and participates in numerous conferences and seminars related to industrial design in Europe, Japan and the United States.